Mumbai Indians
unveil star studded campaign
Ropes in Hrithik Roshan and ties up with
Yash Raj Films' ''Tashan''
Mumbai, April 14, 2008 :
Mumbai Indians, which has a star studded
cricketing line up led by Masterblaster
Sachin Tendulkar, has
now launched its mega campaign with none
other than Bollywood Superstar Hrithik
Roshan.
Mumbai Indians, who have specially branded
their Fan Club as 'MI Paltan', have used
Hrithik in their promotional advertisement
campaign as a die-hard fan who espouses
the true character and values of a Mumbai
Indian. In this film, created by Piyush
Pandey, Executive Chairman and National
Creative Director, O&M, we
see Hrithik singing the theme song 'Duniya
Hila Denge' (Let's rock the world) as
he leads the MI Paltan in support of the
legendary captain, Sachin Tendulkar and
the team.
Hrithik, who had recently undergone a
painful knee surgery, did not for a moment
hesitate to come out in support of his
Mumbai team. The film reflects his sincerity
and professionalism when he does his graceful
steps to keep pace with the pulsating
track composed by Tapas Relia
and written by Piyush Pandey,
Hrithik later said "Mumbai Indians
has come a long way as facilitators in
achieving a common dream of an Indian
World Champ. The 20:20 tournament will
see not only some of the best players
in the country coming here to play - it
will be much, much more than that. The
genius that abounds a plenty in our youth
if properly streamlined will pay dividends
not only to our society but also to our
country.
"The Mumbai Indians now in its embryonic
stage is a thrust in that direction. Our
young talent led by Sachin Tendulkar will
enter into the world of cricketing sports
with high spirits, sparkle in their eyes
and fire in the belly to simply achieve
greater heights and touch the stars,"
Hrithik added.
Admiring Hrithik's performance, R
Balachandran, Director of Indiawin Sports,
promoters of the Mumbai Indians,
said "Hrithik has captured the intensity
of Mumbai's cricket lovers from the fierce
competitiveness of gully cricket to the
passion of young professionals to the
exuberance of the youth. The leadership
qualities of the Mumbai Indians, encapsulated
in the iconic Sachin, find a true echo
in Hrithik's intensity and power. Powerful
performances, on-screen and on the cricket
field is what people will see from the
Mumbai Indians. And the Mumbai Indians
look forward to the support of all their
fans at the grounds to cheer them as they
step out to win for Mumbai".
In true Mumbai style, this marketing
campaign is like a multi starrer blockbuster.
The marketing arm of Mumbai Indians have
done a timely and appropriate tie up with
Yash Raj's next big release - 'Tashan'
which stars Akshay Kumar, Saif Ali Khan,
Kareena Kapoor and Anil Kapoor. This entitles
the Mumbai Indians to run a special promo
featuring the four stars in conjunction
with four cricketing stars of the Mumbai
Indians - Sachin, Sanat, Harbhajan and
Robin.
Commenting on the marketing campaign,
Kaushik Roy - Director, IndiaWin
Sports, said, ''Coinciding with
our sale of tickets, we have a high decibel
campaign that treats this tournament like
a mega event that will shake up people
to show their true team loyalty. We are
doing a 360 degree campaign with innovative
promotions and tie ups that we would deploy
for any large consumer campaign. This
is only the beginning, there will be more
to follow.''
Meanwhile, the Mumbai Indians began the
sale of tickets online for their home
league matches in the DLF Indian Premier
League from midnight last night for the
much awaited matches in the city which
will be played at two venues - the Wankhede
Stadium and the D Y Patil Stadium at Navi
Mumbai.
Cricket fans can log on to the home page
of Mumbai Indians -
www.themumbaiindians.com and follow
the link for the tickets at www.kyazoonga.com
The first match of the Mumbai Indians
will be against the Bangalore Royal Challengers
at the Wankhede Stadium on April 20. The
second match is against Hyderabad Deccan
Chargers at D Y Patil Stadium on April
27.
The pricing for the tickets is for the
first two matches only.
The date for sale of tickets for the subsequent
home league matches and the two semifinals
and final to be held in Mumbai on May
30, 31 and June 1 will be announced later.
Ticket rates for the first match
on 20th April'08 between Mumbai Indians
and Bangalore Royal Challengers at Wankhede
Stadium are:
- Sunil Gavaskar stand lower Bay Rs
250 and Upper Bay Rs 1,50
- North Stand (J K L M N blocks) Rs
500
- North Stand (Centre) Rs 1,000
- Sachin Tendulkar and Vijay Merchant
Stands Rs 500
- Guest stand / Vithal Divecha Stand
Rs 1500
- Garware Club House Upper Bay Rs 6,000
- MCA upper stand Rs 3,000
Tickets rates for the match on 27th
April'08 between Mumbai Indians and Hyderabad
Deccan Chargers at D Y Patil Stadium are:
- East Stand Rs 200
- West Stand Rs. 400
- North East and North West Stands (two
bays each) Rs 500
- South East and South West Stands (one
bay each) Rs. 1,000
